Microsoft Announces a Strategic Cloud Venture with Flipkart

Microsoft and Flipkart have announced a strategic cloud venture, which will see the Indian ecommerce major adopt the Azure cloud platform of Microsoft. This partnership is aimed at offering the Indian consumers the best online shopping experience.

Satya Nadella (the CEO of Microsoft) and Binny Bansal (the chief of Flipkart) made the announcement of this collaboration in tandem at an event held in Bangalore. This is a great boost for Microsoft as the war for Indian custom strengthens between the big cloud players, including Google (Cloud Platform) and Amazon (AWS).

Nadella said – “We are launching our strategic partnership together. I have always been an admirer what Flipkart has done, in not only starting e-commerce, but now in payments and logistics. It is really getting India on the map… I’m pleased to announce that Flipkart has chosen Microsoft Azure as its exclusive public cloud platform.”

Beginning with computing infrastructure, Azure will finally insert a layer of advanced cloud analytics and technologies to the existing data centres of Flipkart. The strong presence of Microsoft in India in addition to its global presence permits for incessant expansion and growth, establishing the stage for en enduring partnership.

Talking about the venture, Flipkart’s Bansal said – “This partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers.”

India has evolved as the main war field for major American tech firms competing to aim at the supposed next billion users of internet, with Google spending vastly in several initiatives, as is the case with the expansive Facebook.

With a population of more than 1.3 billion people, India still has many people who haven’t ventured online. Less than 20% of the total population owns smartphones, though things are changing rapidly with estimates showing that the country is on the verge of overtaking the United States to turn out to be the second top smartphone market in the world with respect to number of units shipped.

In simple words, this country is ripe for development, which is great news for consumer-oriented firms like Flipkart and cloud-service associated they depend on (like Microsoft).

According to Microsoft, Flipkart is planning to leverage machine learning, Azure analytics capabilities (like Power BI and Cortana Intelligence Suite), and artificial intelligence for data optimization for advertising, innovative merchandising, customer service, and marketing. With strong insights about new, brilliant services and its business, Flipkart can offer highly personalized and relevant experiences to consumers.

Microsoft aims at empowering every Indian company and Indian with technology. The key to accomplishing this aim is forging strategic ventures with innovative organizations such as Flipkart.

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